KEIRIN is Japanese competitive cycling. It is a world class Olympic sport that has seen a drop in patronage across Japan.
- What is the state of the industry?
- How can you attract patrons to the velodrome?
- How can you apply your idea all over Japan?
We collaborated with team members in the US and Japan to create an innovative business plan to address these questions and revamp the Keirin industry!
Kumamoto Keirin Business Model Contest Results (Official Website)